Star Alliance have 600 million card-carrying travellers across 28 leading global airlines and wanted a closer relationship with each one, while not treading on the toes of the member airlines who own the relationship with the traveller.

We started working with Star Alliance on all aspects of their digital experience including digital campaign activity working with their advertising agency, Atomic. It became apparent that the existing digital platforms were not performing as well as they needed to for a premium brand, such as Star Alliance, critical for their high-value customer base of “people who turn left” on planes.

Starting with the basics, we undertook a programme of work to define the business requirements. We facilitated a series of workshops at Star Alliance’s headquarters in Frankfurt with all key stakeholders on the project. The take outs from this were a digital experience that reflected the premium brand status, a solution that works on multiple digital platforms and also gave more control to internal teams to manage and publish content.

*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)