SSE
SSE had been hit with the biggest fine for bad customer service in OFGEM history and this was the catalyst needed to transform all digital touch points with the customer leading to a full new digital platform, ways of working team location and business approach.
As part of our multi-year programme of work, we were asked to deliver a smart home strategy covering smart meters, in-home displays, consumer gateways and smart thermostats designed in collaboration with Tado.
When SSE decided they needed to undertake a digital transformation programme, they engaged Splendid as Lead Digital Agency to help define the digital product strategy. Alongside a stated aim to transform into an inherently digital business, SSE set out bold plans to also seek to disrupt the energy market through awareness of usage. No mean feat, considering the general lack of engagement that utilities suffer from. We specified a digital-first strategy, aligning with challenger brands.
Digital Experience Programme
Digital transformation programme including definition and design of a new responsive website, focussed on new customer acquisition and help for existing customers.
Smart Energy
Development of digital propositions to support the government-mandated Smart Meter roll-out, followed by design and development of native apps and a full 12-month field pilot.
NewCo
A business transformation programme to define the energy company of the future and define future customer & platform needs.
*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)