Swiss tax returns are notoriously complicated, lengthy and expensive to complete. Each of the 26 Swiss cantons has its own tax regime, rules and form. Taxly enables users in Switzerland to submit tax returns in all of the 26 cantons for a fraction of the price and time. Their web app is supported by EY and KPMG, and after the initial launch in February 2020, it will be rolled out across Europe – Austria will be next. Splendid began working with taxly in August 2019 to assist them with scaling up a design and development team for a tax filing application aimed at Swiss Generation Z and Millennial users.

Brand Expression
What we identified was that characterisation would not only meet the ambitions of Taxly's investors but that we had an opportunity to create a voice that could join the customer on their journey, a voice that also recognised that tax sucks. 

Tax Return App
A digital assistant asking simple, personalised questions, in just 5 minutes taxly’s AI TaxBot will digitally file and optimize an individual’s taxes 10x faster than any human tax advisor or traditional tax filing software.

Website Platform
B2B and B2C capabilities: B2C platform will act as the acquisition method for customers whilst B2B platform will enable partnering with 3rd parties, generating a wealth of opportunity and growth for the business

*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)