Royal Holloway University London
Royal Holloway University London is one of the leading “Red Brick” universities in the UK but had double issues of an out-of-date digital platform as well as confused and conflicting content production workflows. We went back to basics and designed the platform around the students.
Our task was to help this leading university create a digital platform based around student needs, while simultaneously re-engineering internal processes to support these needs.
In February 2017, Splendid were asked to craft a consistent, personalised and immersive digital experience that brought together all the university's content, and demonstrated to current and prospective alumni, partners and research collaborators what makes Royal Holloway stand out from other higher education institutions.
Splendid worked in close collaboration with the Royal Holloway content team to painstakingly audit the previous site’s 15,000 pages and align these with the new content experience strategy.
Proposition Development
Development of digital propositions, driven by research with a global student base, to define a new way of engaging with the university and to convey the feeling of being a student.
Experience Design
Creation of a responsive pattern-based design system that could be used across all digital channels and devices supported by extensive user testing with a global audience.
Development & Support
Development of an Umbraco-based Content Management System, definition of content development process, training of users and ongoing support.
*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)