Barclaycard

Starting in 2007 we* worked to deliver innovation projects for Barclaycard covering all customer touch points from payments, social and loyalty. Projects were then delivered by the in-house team at Barclaycard.

For 8 years, we worked with Barclaycard/Barclays in a strategic capacity within their digital landscape. Centring on both broad strategy and tactical solutions, our work touched almost every area of digital customer experience. Our model was to provide innovation and market opportunities to Barclays through experience design and analysis. Each innovation was then assessed from a market opportunity/cost/value perspective and either refined, moth-balled or moved to live delivery teams for execution.

Example projects include;

Finance Coach
An in-app financial management tool allowing customers to manage their entire financial life in a single app.

Payments Innovation
A series of exploratory innovations which may change the way in which customers view and use their credit card, delivered in web and app.

Repayment Calculator
Web-based repayment calculator to enable customers to understand what their repayment habits mean and how they can pay off their balance more effectively.

*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)

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