Aston Martin

We* worked with Aston Martin, alongside Microsoft, to develop a full 360 customer experience Proof of Concept (POC) covering online, in-dealer and in-car experiences that allowed customers to map their GPS-connected car to Virtual Earth (Microsoft’s mapping product at the time) while doing track days, they could then ghost their lap over a friend of instructor as is common in racing games.

With the success of the Aston Martin 360 concept a fully connected infotainment system and navigation system was developed for the Aston Martin One-77 Hyper-Car. The car had a NASA-spec hard drive, a global internet connection and a Microsoft profile-based crystal key.

*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)