BMW/MINI

BMW (and then MINI) had been our* client for 35 years and I was tasked with leading the team to revolutionise the digital dealer network and make it more customer-focused and drive business value. A full re-platform and redesign of the whole infrastructure. The results broke all performance KPIs.

*work led while I was the co-founder and Managing Director of Splendid Unlimited (no longer an active company)